TechCrunch Disrupt SF 2017 Guerrilla Marketing

TechCrunch Disrupt is the world’s leading authority in debuting revolutionary startups, introducing game-changing technologies and discussing what’s top of mind for the tech industry’s key innovators. Disrupt gathers the best and brightest entrepreneurs, investors, hackers, and tech fans for on-stage interviews, the Startup Battlefield competition, a 24-hour Hackathon, Startup Alley, Hardware Alley,  After Parties, and a great opportunity for the best Guerrilla Marketing Stunts.

And Youcanevent took the opportunity to entertain the crowd :).

The San Francisco based startup, Youcanevent, proclaims to be the #1 brand of events and entertainment worldwide by democratizing the whole process of organizing an event.

The online marketplace counts with current brands using the platform to plan their events like Microsoft, Primark, Mary Kay, Seedrs, Pipedrive and much more.

The motto of the Guerrilla Marketing “Planning an event is no longer a Marathon.”, by showing, with Jason Jones from Youcanevent team jumping ropes, on the doors of TechCrunch Disrupt SF 2017 at Pier 48.

The message was clear and hundreds of attendees on TechCrunch Disrupt engaged with Youcanevent, with a follow-up campaign on giving away 10% discount towards the next event organization (this 10% discount can be used to purchase a venue, book a catering service etc).

The result was impressive, with people taking pictures from the marketing stunt, creating also a good opportunity to attract some potential partners working in the event and entertainment industry such as like Party on Demand and TwoDegrees.


The value propositions of Youcanevent online marketplace are:

  • Access to the widest offer of vendors when organizing an event (caterers, venues, entertainers, decoration are the examples of the vendors available on
  • Dedicated event planner to help you in operations and advertising before, during and after the event
  • Budgets in less than 24 hours with 1 to 1 conversation with the vendor
  • Optimal event planning experience
  • Event marketing intelligence showing events happening around yours, upcoming holidays and climate projection
  • Event insurance against climate disasters
  • Free videographer included to record the video footage from the event*
    1. Chai Fashion NYC
    2. Trumaker BAMF

Founded in February 2015, the two Co-founders Antonio and Joao are strong fans of guerrilla marketing campaigns

Antonio shared that this particular guerrilla marketing stunt was inspired by Marc Benioff on his book “Behind the Cloud”.

TechCrunch Disrupt was a pleasure to entertain you by sharing The World Wide Celebration spirit.

See you next time who knows at DreamForce.

Youcanevent Team


Also published on Medium.

About Author


Who knows Antonio, knows what is the special characteristic of him. Entertainment.
A serial entrepreneur since 15 years old, working in the event and entertainment industry for almost 10 years.

From catering services to bartending, night life clubs, summer club management, Antonio haves a deep knowledge of the events industry.

Also, belongs to a non-profit organization called Azeituna (, where we ran as a Shows Director along with his co-founder, for more than 5 years.

Together they did shows in theaters all over the world, gathering almost 1,000,000 people.

The most impressive accomplishment was a music performance done for more than 150,000 people as musicians on Azeituna, in one of the biggest European capitals, Lisbon.

The way that he categorizes himself.

" (...)If you want something that you never had, you've to do something that you never done.(...)' Musician, Sports Addict, Philanthropist, Organic & Healthy Foods, Design, 80's groove, Events and Entertainment passionate.

Since February 2015, Antonio signed his mental and physical "commitment contract" to build the first wold wide events and entertainment brand called Youcanevent.

Youcanevent, Inc. is a company headquartered in San Francisco, California, and has a remarkable growth from being a company self-funded by Antonio and his Co-founder Joao Raminhos, with brands working with like Microsoft, Primark, Mary Kay, Pipedrive and much more.

The vision is to gather the world through the celebration, creating The World Wide Celebration brand.

I can event, We can event, Youcanevent.

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